Univision breaks record for Spanish language Super Bowl broadcast

Univision’s goal in broadcasting its first Super Bowl was clear.

‘Our absolute objective for this game is to deliver the most-watched Super Bowl in Spanish language history in the U.S. Period,’ Olek Loewenstein, Univision’s president of global sports business, told USA TODAY Sports ahead of the big game.

And deliver they did.

Univision’s United States broadcast of Super Bowl 58 was the most-watched Spanish language broadcast of the championship to date. According to final Nielsen ratings, an average of 2.3 million viewers tuned in across all platforms to watch the Kansas City Chiefs beat the San Francisco 49ers and capture their third title in five years. The overtime matchup was also the longest game in Super Bowl history by 10 minutes, 59 seconds.

The network said in a statement that the most eyes were on the broadcast — 2.66 million people — during Usher’s halftime show where he delivered a medley of hits while dancing and roller skating.

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In partnership with CBS, the overall viewership for the game was the most in Super Bowl history, reaching an average of 123.7 million viewers.

The previous record for a Spanish language broadcast was set by Telemundo, who hosted the first network broadcast of the Super Bowl in 2022. Univision’s viewership was about 20 percent higher than Telemundo’s 1.9 million fans. Last season, Fox Deportes hosted the Spanish language Super Bowl broadcast and saw 951,000 viewers. Univision beat that number by more than 140 percent.