Amazon to replace Peacock as host of exclusively streamed NFL playoff game
The NFL’s exclusively streaming playoff game will return next postseason. The service, however, will be different.
Amazon’s Prime Video has replaced NBCUniversal’s Peacock as the streamer, two people with knowledge of the situation confirmed to USA TODAY Sports. They were not authorized to speak publicly on the matter. Neither the NFL nor Amazon had comment.
NBCUniversal paid a reported $110 million for the first-ever streaming-only playoff game, which featured the Kansas City Chiefs hosting the Miami Dolphins in the wild-card round. It became the most-streamed live event ever in the U.S. with an average of 23 million viewers.
Prime Video, the exclusive streamer of “Thursday Night Football,” will take the reins from Peacock. The change stems from the the fact Prime Video hit specified metrics throughout the season that allowed it to secure the rights, one person familiar with the discussions said. “TNF” averaged nearly 12 million viewers in 2023, an increase of 24% compared to its first year of exclusive “TNF” rights.
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The financial terms of the agreement between the NFL and Amazon for the playoff game have not yet been reported.