Shein to open first physical store in Tokyo’s Harajuku

TOKYO — Chinese fashion retailer Shein said on Tuesday it would open its first bricks-and-mortar store in Japan this month, in a break from the company’s online business model.

Opening from Nov. 13 in Tokyo’s fashion district of Harajuku, it will be the company’s first permanent store, Shein said in a statement.

The Chinese retailer operated pop-up stores in Japan earlier this year, and in October opened a temporary location in the western metropolis of Osaka.

Launched in 2008, Shein produces clothing in China to sell online in the United States — its biggest market — Europe and Asia but it does not sell in its home market

In February, the company had shelved plans for its US market listing, Reuters had reported. — Reuters